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Reflections on Digital Business Models and Prospects for Their Future Applications
After 11 weeks of studying the Digital Business Models module, I felt a completely different learning model and I also had some thoughts and feelings about the content of the course. This course is almost full-course online teaching, including online courseware, video, MOOC and other teaching modes. Students posted blogs to give feedback on their…
The secrets of KFC’s successful digital transformation in China
In 1987, KFC opened its first fast-food restaurant in Beijing, China. Today, KFC can be seen in more than 1,000 cities and towns (Business Insider, 2019), and KFC has become one of the oldest western-style fast-food restaurants in China. Developing New Retail Models Four years ago, before the new retail concept was proposed on a…
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